Recently (September 21), the State Drug Administration issued a letter on publicly soliciting opinions on the "Administrative Measures for Cosmetics Labeling (Draft for Solicitation of Comments)" (hereinafter referred to as the "Draft for Comments") to solicit public opinions. Among them, the opinion draft proposes the concept of electronic labels for the first time for small-size packaging.

In Article 17 of the draft opinion, the labeling requirements for small-size packaging pointed out that for products with a net content of no more than 15g or 15mL of cosmetics, only the product name, the name of the registrant or the filing person, and the net content need to be marked on the visual surface of the sales package , Use period and other information, the product name and use period should also be marked on the packaging container that directly contacts the contents, and other label information that should be marked can be marked in the built-in manual or electronic label.

If the label is in the form of an RFID label, the word "RFID label" should be marked under the image code, and the code can be scanned and identified through conventional devices such as smart phones.

"RFID labeling is a brand-new concept, but also a way to cater to the digital age and keep pace with the times." This is very beneficial for small-package products such as eye shadow, powder, and eyebrow pencils. "The packaging itself is too small to show so much information, the country is supervising excessive packaging, so the emergence of RFID labels can give products a more sense of design."

In addition, what are the benefits of applying RFID labels to cosmetics?

Anti-counterfeiting traceability

There are a large number of counterfeit products in the cosmetics market. RFID labels can mark products at the source, protect the brand, and provide anti-counterfeiting certification for individual products.

Since each RFID labels has a globally unique ID number, it cannot be forged or copied. The NFC fragile anti-transfer tag can achieve the effect of tearing and destroying and cannot be transferred twice. By attaching NFC fragile anti-transfer labels to cosmetic items, information management such as product production statistics, circulation traceability, and sales data can be fully realized.

Ensure that every genuine product that enters the market can be traced to the source of production. Once counterfeit and shoddy products appear, terminals with NFC read-write functions can be used to read the contents of the electronic tag. Due to the uniqueness and non-copyability of the electronic tag, it can be immediately identified whether the product is a genuine product authorized by the manufacturer.

Circulation process supervision

In the process of circulation, the informatization RFID system can monitor the whereabouts of each cosmetic. Once internal personnel replace genuine goods privately, it can be monitored by using RFID special equipment to read the electronic tag information in the three links of factory exit, store entry, and store sales. It not only guarantees product safety, but also prevents counterfeit products from entering the market and harming corporate interests.

Reduce the phenomenon of fleeing goods

Assigning a unique RFID/ QR code to each product is equivalent to attaching a unique "ID card" to each product, allowing you to easily know the flow of the product.

Using smart phones to scan RFID, QR codes and other means, monitor the phenomenon of diverting goods from one to multiple dealers, provide a basis for regulating the sales market environment, and consolidate the brand image.

Efficient inventory counting

Due to the wide range of product categories and detailed color classification, the inventory error rate in the cosmetics industry remains high. In addition, the commonly used open shopping environment, when physical stores and e-commerce are connected, inventory management becomes particularly important.

RFID can not only improve the accuracy and visibility of inventory management, but also improve the efficiency of the beauty supply chain. In the daily warehousing and inventory business, RFID special equipment can read the information of a single product, can also realize the group reading function, and read the inventory of multiple products in batches. Can save a lot of time and energy, and will not go wrong. So as to ensure clear inventory, save costs for the enterprise, and lay a solid foundation for sales.

Enhance brand, precision marketing

The introduction of RFID technology can not only help companies regulate sales, inventory, anti-counterfeiting traceability, etc., but also help companies enhance their image and expand brand promotion channels. Cooperate with the back-end management system to develop the client, combined with the WeChat official account, use the NFC function of the consumer's mobile phone, and even without installing the program, you can use your mobile phone to read the information of the cosmetics label to understand whether the product is genuine and to distinguish the authenticity. Understand the detailed information of the product, and finally lead the customer to the mall for secondary sales and management of the user.

In addition, according to the beauty industry's own characteristics and marketing needs, personalized codes can be assigned, and various interactive forms such as red envelopes, membership points, and code scanning rewards can be used to meet individual needs, achieve precision marketing, and bring customers brand new Consumer experience improves the interaction between brands and consumers.