RFID wristbands have been a game changer for events of all kinds, especially music festivals. RFID stands for Radio Frequency Identification, a technology that uses radio waves to automatically identify people and things through chips inside objects. These RFID chips are placed inside the wristband, allowing you to understand your audience on a new level. Since it's common for attendees to purchase tickets online for themselves and their friends and family, you're missing out on valuable data collection. With RFID wristbands, guests can register their wristbands to enjoy the benefits of the technology, allowing you to better market future events and experiences at your festival. In this article, we’ll discuss six other benefits of RFID wristbands for music festivals.

1: Enhance insights

RFID technology provides you with data insights about attendee foot traffic and behavior. This is especially useful if your festival lasts for multiple days. By collecting data on where attendees are moving and what actions they are taking (getting refreshments, purchasing merchandise, exiting the event, re-entering, etc.), you can continue to optimize entrances, concession stands, booths, and event placement. more. You can also use this data to determine which attractions are the most popular and make improvements for next year.

2: Reduce fraud

RFID chips give you the tools to uniquely identify each attendee and are nearly impossible to counterfeit. If an attendee loses their wristband, you can quickly deactivate their wristband and issue a new one before any fraudulent activity occurs. Easy as cake!

3: Increase engagement

 RFID technology opens up new realms of possible ways to engage music festival attendees. For your event sponsors, it’s almost effortless for attendees to interact with your brand. With just a tap of their wristband, attendees can enter sweepstakes, enter contests and more. Your sponsors can collect data from your attendees in a way that is non-intrusive and requires minimal effort.

Your attendees can also use their RFID wristbands to visit your live attractions. For example, we have Summerfest in Milwaukee, which is a massive music festival in a 75-acre park. Using RFID technology, attendees can scan their wristbands to ride the Skyglider, a ski lift that gives passengers a bird's-eye view of the festival grounds.

music festival rfid wristband

4: Cashless

The festival’s RFID wristbands are available for purchase at the event. Instead of waiting in line at ATMs or swiping cards to purchase food and drinks, attendees can simply add payment information to an RFID tag before the event. This ensures the concession line moves quickly and no one has to worry about missing their favorite performer.

5: Reduce the number of rows

No one likes waiting in line, let alone a crowd of eager guests at a music festival. To increase the value of their experience, make sure the process of attending your event is quick and easy. Using RFID technology, attendees can enter simply by scanning their wristband via a sensor. Not only that, but RFID technology can handle re-entry for multi-day events. If your festival has multiple entrance stations, RFID can easily manage them. This makes your security team’s job easier because device training is no longer required. When scanning, green means moving and red means stopped. This reduces the number of security personnel required at each gate, saving you money.

6: Better customer support

RFID technology gives your employees the tools to quickly resolve customer service requests. Using a handheld device, staff can very quickly find an RFID wristband and take action to resolve any issues a customer may have. RFID gives your staff the tools to quickly resolve issues, ensuring your guests have a great experience and come back next year.

Getting Started

To learn more about how RFID wristbands for music festivals can provide unmatched value to your attendees, contact me at sales@sunriserfid.com