UHF RFID Shoe Tags

eBay, one of the oldest and largest global ecommerce leaders, connects millions of buyers and sellers across the world. Over the years, eBay has faced a fair share of fraudulent product sales on their site that have slowly hurt the brand, especially due to the lack of available authentication measures between buyers and sellers. Because the counterfeit market has grown in size and capabilities, now replicas can visually look nearly indistinguishable from the real thing - causing major problems for the selling platform.

One of eBay’s most popular markets prone to fake and counterfeit items is the sneaker or tennis shoe market. In order to prevent the sale of even the most well-made fakes, eBay has started shipping select sneakers to a 3rd party authenticator, Sneaker Con, for authentication. 

Once the purchase has been made by the buyer, the shoes are shipped by the seller to an authentication center to be inspected by Sneaker Con. If the sneakers are indeed authenticated by the multi-point inspection, they are tagged with a customized NFC tag - the ‘eBay Authenticity Guarantee tag’. Once the shoes are tagged, the information about the specific pair of sneakers is digitally uploaded including the full inspection report details. After the information is uploaded, the NFC tag is activated with eBay’s digital stamp of authenticity.

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Once the sneakers are authenticated, the eBay seller is paid and the shoes are shipped to the buyer with the new NFC authentication tag. The buyer can easily tap their NFC-enabled smart device to the tag to read all the available information about that specific pair of sneakers and eBay’s authentication guarantee.

This new authentication feature for sneakers went live in October/November of 2020. Once this new program is working well with brand new Air Jordan’s and Yeezys, priced at $200 or more, eBay will begin expanding the verification process to other high-end brands like Nike and adidas sneakers over $100, new or used.